Creating Brand Guidelines

Brand Guidelines help ensure that all AI-generated content aligns with your company's voice, tone, formatting standards, SEO requirements, and content policies.

Step 1: Create a New Brand Guideline

• Navigate to the Enrichment Module.
• Click Brand Guidelines.

• Select Create New Brand Guideline.
• Enter a Brand Guideline Name.
• Add a Description explaining the purpose of the guideline.

1. Brand Identity

Provide basic brand information.

Fields

• Brand Name
• Tagline
• Logo URL
• Website URL

2. Tone & Voice

Define how AI should communicate on behalf of your brand.

Tone

Add tone descriptors such as:

• Practical
• Confident
• Helpful
• Genuine
• Approachable
• Technical
• Inspirational

Formality

Choose:

• Low
• Medium
• High

Style & Voice

Select applicable styles:

• Conversational
• Technical
• Inspirational
• Humorous
• Empathetic
• Urgent

Reading Level

Define the target audience reading level.

Examples:

• High School
• Industry Professionals
• Technical Users
• General Consumers

Brand Tone & Voice Guidelines

Provide detailed guidance explaining:

• How the brand communicates
• Key messaging principles
• Writing preferences
• Customer communication style

3. Language & Regional Variant

Configure language preferences.

Options

• Language
• Locale
• Spelling Style
• Date Format

4. Audience & ICP

Define the target audience.

Industry

Examples:

• E-commerce
• Retail
• Technology
• Finance
• Healthcare

Company Size

Examples:

• SMB
• Mid-Market
• Enterprise

Target Roles

Examples:

• Content Manager
• Marketing Manager
• CMO
• Procurement

Pain Points

Add common customer challenges.

Examples:

• Low conversion rates
• Poor search visibility
• Inconsistent product data

Value Propositions

Examples:

• AI-powered enrichment
• Seamless workflows
• Faster product onboarding

5. Terminology & Vocabulary

Define preferred brand language.

Specify preferred terms and phrases for concepts such as:

• Products
• Quality
• Value
• Action
• Places
• Trust
• Durability
• Customer Focus

6. Style & Formatting

Define content structure requirements.

Options

• Use Bullet Lists
• Use Numbered Lists
• Allowed Heading Levels
• Maximum Paragraph Length
• Maximum Sentence Length
• Voice Preference
• Emoji Usage
• Link Style

7. Visual & Accessibility

Ensure content remains accessible.

Options

• Require Alt Text
• Alt Text Style
• Allow Images
• Image Alignment

Options

• Include Brand in Title
• Force Primary Keyword
• Title Length Limit
• Meta Description Length Limit
• Primary Keywords

9. Content Validation Add-Ons

Enable additional quality and compliance checks.

Available validations include:

• Google Policy Compliance
• GPTZero Detection
• Sapling AI Detector
• Lexical Diversity & Burstiness
• Google Indexing Ranking AB Tests
• Google EEAT Tests
• Academic AI Detection
• Google Helpful Content Validation

Note: Some validation add-ons may incur additional usage costs.

Save Your Brand Guideline

After completing all sections:

1. Review the configuration.
2. Click Save Brand Guideline.

Your Brand Guideline can now be linked to AI Enrichment Templates to ensure all generated content follows your organization's standards, voice, SEO strategy, and compliance requirements.