Creating Brand Guidelines
Brand Guidelines help ensure that all AI-generated content aligns with your company's voice, tone, formatting standards, SEO requirements, and content policies.
Step 1: Create a New Brand Guideline
- Navigate to the Enrichment Module.
- Click Brand Guidelines.

- Select Create New Brand Guideline.
- Enter a Brand Guideline Name.
- Add a Description explaining the purpose of the guideline.

1. Brand Identity
Provide basic brand information.
Fields
- Brand Name
- Tagline
- Logo URL
- Website URL

2. Tone & Voice
Define how AI should communicate on behalf of your brand.
Tone
Add tone descriptors such as:
- Practical
- Confident
- Helpful
- Genuine
- Approachable
- Technical
- Inspirational
Formality
Choose:
- Low
- Medium
- High
Style & Voice
Select applicable styles:
- Conversational
- Technical
- Inspirational
- Humorous
- Empathetic
- Urgent
Reading Level
Define the target audience reading level.
Examples:
- High School
- Industry Professionals
- Technical Users
- General Consumers
Brand Tone & Voice Guidelines
Provide detailed guidance explaining:
- How the brand communicates
- Key messaging principles
- Writing preferences
- Customer communication style
3. Language & Regional Variant
Configure language preferences.
Options
- Language
- Locale
- Spelling Style
- Date Format
4. Audience & ICP
Define the target audience.
Industry
Examples:
- E-commerce
- Retail
- Technology
- Finance
- Healthcare
Company Size
Examples:
- SMB
- Mid-Market
- Enterprise
Target Roles
Examples:
- Content Manager
- Marketing Manager
- CMO
- Procurement
Pain Points
Add common customer challenges.
Examples:
- Low conversion rates
- Poor search visibility
- Inconsistent product data
Value Propositions
Examples:
- AI-powered enrichment
- Seamless workflows
- Faster product onboarding
5. Terminology & Vocabulary
Define preferred brand language.
Specify preferred terms and phrases for concepts such as:
- Products
- Quality
- Value
- Action
- Places
- Trust
- Durability
- Customer Focus
6. Style & Formatting
Define content structure requirements.
Options
- Use Bullet Lists
- Use Numbered Lists
- Allowed Heading Levels
- Maximum Paragraph Length
- Maximum Sentence Length
- Voice Preference
- Emoji Usage
- Link Style
7. Visual & Accessibility
Ensure content remains accessible.
Options
- Require Alt Text
- Alt Text Style
- Allow Images
- Image Alignment
Options
- Include Brand in Title
- Force Primary Keyword
- Title Length Limit
- Meta Description Length Limit
- Primary Keywords
9. Content Validation Add-Ons
Enable additional quality and compliance checks.
Available validations include:
- Google Policy Compliance
- GPTZero Detection
- Sapling AI Detector
- Lexical Diversity & Burstiness
- Google Indexing Ranking AB Tests
- Google EEAT Tests
- Academic AI Detection
- Google Helpful Content Validation
Note: Some validation add-ons may incur additional usage costs.
Save Your Brand Guideline
After completing all sections:
- Review the configuration.
- Click Save Brand Guideline.

Your Brand Guideline can now be linked to AI Enrichment Templates to ensure all generated content follows your organization's standards, voice, SEO strategy, and compliance requirements.